Oceanform Chapter 2:
Introducing Our New Digital Home
When Oceanform launched its first website in January 2024, we had just eight exclusive styles.
Since then, a lot has changed.
Our collection has grown to more than 60 exclusive Oceanform styles. Our specialist brand partner network has expanded to more than 25 brands. Our production capacity has increased significantly. We have invested in core fabric stock, expanded finished-product availability and continued to build a much more complete solution for yacht uniforms, yacht crew uniforms and luxury hospitality.
So it was time for our digital home to evolve too.
This month marks the beginning of the next chapter of Oceanform, with the launch of a completely new website designed to better reflect the company we have become and make the process of sourcing yacht uniforms easier for our clients.
A digital identity that reflects the product
Oceanform has always placed an enormous amount of focus on product.
Our exclusive yacht crew uniforms are designed in-house with a Scandinavian design philosophy and manufactured in Portugal with specialist garment manufacturers.
From fabric development and technical testing to trims, construction and final finishing, attention to detail sits at the heart of the brand.
Our previous website no longer reflected that level of development.
The new Oceanform website has therefore been created around one simple objective:
Elevate our digital identity to better reflect the quality of the products we produce, while making it easier for our clients to understand, specify and request their uniform.
Making yacht uniforms easier to understand
Uniform procurement can quickly become complicated.
A single superyacht uniform programme may involve multiple departments, dozens of styles, different fits, colours, sizes, technical requirements, branding options and partner products.
Our new website has been designed to make that information clearer.
Clients can now explore yacht crew uniforms in greater detail, understand fit and sizing more easily, review available colours and fabrics and discover how different garments can work together as part of a complete uniform programme.
Our collection has always been designed around a capsule approach.
Tops, trousers, shorts, skorts, skirts and dresses are created to work cohesively together, allowing crews to build different looks without losing the identity of the yacht.
The new website finally gives us the space to communicate that properly.
Introducing Request to Quote
One of the biggest improvements is our new Request to Quote experience.
Rather than navigating the website, making notes and then starting the process again by email, clients can build an initial product selection as they browse.
That selection can then be submitted directly to the Oceanform team as the starting point for a complete quotation.
For busy captains, chief stewardesses, yacht managers and project teams, the objective is simple:
Make the first stage of sourcing yacht uniforms faster, clearer and more efficient.
Our team still remains closely involved throughout the process. The technology simply makes it easier to begin.
More than 60 Oceanform styles. One cohesive collection.
Oceanform started with eight exclusive styles.
Today, we have developed more than 60.
That growth has come through real client projects, first-hand yachting experience and constant product development.
The collection now spans ON Charter, OFF Charter, interior, deck, performance, spa and specialist yacht crew uniform requirements.
Behind those products sits Oceanform’s wider manufacturing infrastructure in Portugal, including specialist garment manufacturers and our growing Core Fabric Stock Programme.
By securing key fabrics before client orders are placed, we can improve continuity and reduce production times on selected products where fabric is already available.
The new website gives clients a much better understanding of the breadth of that offering.
A complete head-to-toe superyacht uniform solution
Oceanform has also grown far beyond its own exclusive collection.
We now work with more than 25 specialist brand partners across categories including footwear, technical outerwear, foul-weather equipment, galley wear, accessories and guest products.
We do not believe one company needs to manufacture everything.
Instead, our role as a yacht uniform supplier is to combine Oceanform’s own products with exceptional specialist brands to create one cohesive solution for the client.
The new website makes that wider offering much easier to discover.
A completely new visual direction
The launch also marks the first reveal of Oceanform’s largest content production to date and our first full lifestyle campaign.
Earlier this year, we travelled to the Bay of Saint-Tropez to capture the collection in the environment it was designed for.
Supported by Wajer Yachts, the campaign was created around a simple, understated vision of modern yacht life.
A stewardess and deckhand returning towards the yacht after a guest drop-off. Quiet moments on the water. Refined yacht crew uniforms. The Riviera. A contemporary interpretation of timeless yachting style.
With access to the stunning Wajer 55, we were able to create a completely new visual language for Oceanform.
That campaign now runs throughout the new website and represents the direction in which the brand is heading.
Telling the Oceanform story properly
The website also gives us the opportunity to communicate more about what happens behind the finished product.
Oceanform manages its supply chain from yarn and fabric development through specialist manufacturing, testing, quality control, branding and final packaging.
Our founders bring first-hand experience from within the yachting industry, while our design and manufacturing teams bring specialist expertise in garment construction, textiles and performance.
Those elements have always been part of Oceanform.
The new website simply tells that story more clearly.
The next chapter for Oceanform
The past few years have been about building the foundations.
Products.
Manufacturing.
Fabrics.
Partners.
Stock.
Technology.
And a growing team around Oceanform.
The new website brings all of those parts together for the first time.
It is more than a redesign.
It is a clearer representation of who Oceanform is today, where we are going and how we want our clients to experience the brand.
For clients searching for modern yacht uniforms, yacht crew uniforms, superyacht uniforms or a complete luxury yacht uniform solution, this is the most complete expression of Oceanform we have built so far.
Welcome to the next chapter of Oceanform.
Explore our new digital home at www.ocean-form.com
